Judy was honored to be a speaker at the 2013 HBCU Innovation Summit in Stanford, CA, on October 31, 2013. Her keynote presentation entitled "A Time of Brilliance: Solving Global Challenges using both the Lens of Research and the Lens of the Market" discusses the importance of developing innovators along with innovations, and how embracing diversity is critical for success. There is a personal change process when a researcher elects to take on the additional role of an innovator, and this is simply a new lens, the lens of the market that is added on to the researchers already highly developed lens of research. Developing a vocabulary and gaining knowledge about the market are the first steps in the process, and this is all highly achievable with the right training.

Download the slides here.

Judy Giordan joined the "Bio-based vs. Petroleum: Competing on Price, Performance and Quality" panel at the 4th Annual World Bio Markets USA conference in San Francisco, CA, on October 30. Her presentation "Everything but the Squeal: Maximizing Utility and Adoption of Biobased Chemicals" discusses how we need to move beyond simply talking about invention and start thinking about value chains, supply and demand, and scaling the science. There's a language to innovation and we need to learn it to be successful and really solve the global challenges facing us.

Download the slides here.