Maximizing Utility and Adoption of Biobased Chemicals

Judy Giordan joined the "Bio-based vs. Petroleum: Competing on Price, Performance and Quality" panel at the 4th Annual World Bio Markets USA conference in San Francisco, CA, on October 30. Her presentation "Everything but the Squeal: Maximizing Utility and Adoption of Biobased Chemicals" discusses how we need to move beyond simply talking about invention and start thinking about value chains, supply and demand, and scaling the science. There's a language to innovation and we need to learn it to be successful and really solve the global challenges facing us.

Download the slides here.