Lens of the Market® is a three stage training and education process that builds value for the innovation and the innovator providing scientists and engineers with the full range of vocabulary and skills required for successful translation of their research into commercial ventures.

STAGE 1. RESEARCH2INNOVATIONGive us 1 day and based on YOUR research we'll help you figure out YOUR potential innovations, applications and markets!Read the fact sheet or read more → — STAGE 1.
RESEARCH2INNOVATION
Give us 1 day and based on YOUR research we'll help you figure out YOUR potential innovations, applications and markets!
**Read the fact sheet** or **read more →**

STAGE 2. INNOVATION2MARKETUse a proven and successful process for research commercialization that gives you the tools to quickly identify and analyze the most – and least – promising markets for building value from your innovation.Read the fact shee… — STAGE 2.
INNOVATION2MARKET
Use a proven and successful process for research commercialization that gives you the tools to quickly identify and analyze the most – and least – promising markets for building value from your innovation.
**Read the fact sheet** or **read more →**

STAGE 3. MARKET2SCALE-UPUse your training as the basis to develop, test and present your business model, the foundation for a business plan. We'll facilitate your team as it builds the elements of a winning business plan.Read the fact sheet or read … — STAGE 3.
MARKET2SCALE-UP
Use your training as the basis to develop, test and present your business model, the foundation for a business plan. We'll facilitate your team as it builds the elements of a winning business plan.
**Read the fact sheet** or **read more →**

Self-paced modules

Research2Innovation self-paced modules were developed for STEM professionals by STEM professionals who have led and commercialized science and engineering innovations in some of the world’s leading companies.

Lens of the Market Research2Innovation self-paced modules use STEM examples interwoven with common retail examples to give you – a STEM practitioner - the basics and vocabulary to building a business case for your idea by segmenting markets; determining whether your research can give rise to a platform technology; and building and validating a market hypothesis for a product based on a value proposition and value chains – which define how a market is structured.

Research2Innovation self-paced modules were developed for STEM professionals by STEM professionals who have led and commercialized science and engineering innovations in some of the world’s leading companies.

Gallery